Learn the Language of Influence • February 26 & 27 • Irvine, CA
NLP Sales Secrets
Turn Conversations Into Commission Checks.
Hear how Greg Harrelson used the NLP techniques I taught him to set 450 appointments and take 395 listings in one year! PLUS hear us role play price objections on the fly.
Listen in as Greg Harrelson of C21 and Matthew rap about their decades long friendship, lead gen and the power of NLP.
Bring Your Leads To This Event And I Will Help You Convert Them Into Appointments In The Room.
Wake Up! Lead gen does NOT pays the bills. It’s what you say when the lead shows up.
Let’s be honest—real estate isn’t harder than it used to be.
People are harder. They’re more skeptical, more distracted, more overloaded with options than ever before.
And if your words don’t immediately create trust, certainty, and connection… you lose the deal.
You’ve felt it:
- You follow up consistently… and still get ghosted.
- You go on listing appointments… and get passed over for the “neighborhood specialist.”
- You generate leads… but they won’t set the appointment.
- You work harder than ever… but your income has flatlined.
It’s not because you’re not good enough.
It’s because you’ve never been taught the real skill that gets people to say yes:
👉 Influence.
Don't Wait: Now is the time to turn conversations into commission checks
Look, buyers and sellers need your leadership. They need you say the right thing to move forward - not your worries and fears about getting the job done.
That is why I am bringing back my tried-and-true hypnotic conversational ninja moves to make 2025 one of your best years in real estate.
While others are running scared, I am giving you the exact Neuro-Lingusitic Language Patterns to...
Get Real: Your Lead Provider Can’t Do The Talking For You
Fill Your Calendar With Appointments
Bring Your Leads To The Event I Will Teach You...
✅ Language That Creates Commissions
• Use sentence structures that slip past the critical mind and inspire movement.
• NLP patterns that bypass objections
• Tie-downs, adverbs, double binds
• The psychology of action-inspiring conversations
✅ Master Rapport Skills That Sell for You
• Learn how to build immediate trust—even with skeptical, frozen, or resistant leads.
• Turn strangers into allies
• Deactivate resistance
• Get real conversations flowing fast
✅ Handle Objections Like a Pro
• Handle resistance without tension, awkwardness, or desperation.
• Master the Military Pattern, Level Shift, and more
• Crush common objections with calm certainty
• Walk into any sales conversation with unshakable confidence
✅ Unlock Hidden Motivation
• Learn to ask questions that reveal what people really want
• Criteria discovery techniques
• Internal vs. external drivers
• Get people to sell themselves on working with you
If You Have A Team Or Brokerage, Then Bring All Your Leads And All Your Agents
Who This Is For
This event is built for agents who are tired of chasing leads, getting ghosted, and leaving appointments without a contract.
You’ve already done the seminars, hired the coaches, and bought the lead gen tools.
Now you’re ready for real results that come from better conversations—not more effort.
This event is for you if:
✅ You’re tired of hearing “We’re going to interview other agents”
✅ You want to be the one they trust—not just the next one on their list
✅ You want a repeatable skill that creates consistent closings
✅ You’re ready to step into effortless influence
Dates & Agenda
February 26th: 10am to 5pm
Thursday
Optimize what you say
Discover how specific language causes others to become assured and certain in your presence.
- 9:00am Registration
- 10:00am - 12:00pm Session 1
- 12:00pm - 1:30pm VIP Lunch
- 1:30pm - 3:00pm Session 2
- 3:00pm - 3:30pm Break
- 3:30pm - 5:00pm Session 3
February 27th: 10am to 5pm
Friday
Optimize how you say it
Build the confidence to become the trusted advisor your prospects need no matter the market is doing.
- 9:00am Doors Open
- 10:00am - 12:00pm Session 4
- 12:00pm - 1:30pm VIP Lunch
- 1:30pm - 3:00pm Session 5
- 3:00pm - 3:30pm Break
- 3:30pm - 5:00pm Session 6
Small Venue. Limited Seating.
BLACK FRIDAY SALE
Ends November 29th @5pm
I WANT IN
- Includes Full Access To All Sessions
- Continental Breakfast on Thursday & Friday
- VIP Lunch on Thursday & Friday
- Start Attract New Opportunities
- Begin Build Your Prosperity Network
- Dismantle Limiting Beliefs
- Learn To Become Magnetic
LAST CALL
$1495
At the door - no guarantee of admission
LUCK IS ON MY SIDE
- Includes Full Access To All Sessions
- Start Attract New Opportunities
- Begin Build Your Prosperity Network
- Dismantle Limiting Beliefs
- Learn To Become Magnetic
"Challenging markets create incredible opportunities. Now is the ideal time to invest in the biggest asset you have: YOU! Add the Academy to your existing coaching routine, or do it solo. Either way, get your hands on the curriculum responsible for accelerating the careers of thousands of agents, team leads, brokers, and investors."
Matthew Ferry is a master coach, speaker, and the founder of The Academy of Influence, a groundbreaking training platform that empowers real estate professionals and entrepreneurs to master attraction-based communication and close more deals with ease.
- Master Mindset, Sales & Productivity Coach
- 30+ years coaching in Real Estate, Investing & Finance
- Founder of the Academy of Influence
- Methodology Peer-Reviewed and Published
10,000+
Clients coached since 1993
400+
Self-made millionaires clients
36
Mindset and productivity courses created
6
Books written including an Amazon Best-Seller
1
Peer reviewed and published methodology
NLP SALES SECRETS FAQ
What is NLP Sales Secrets?
NLP Sales Secrets is a 2-day live event hosted by Matthew Ferry teaching advanced NLP-based sales skills. It is designed for active agents, looking to get a competitive advantage in this market.
Who is this event for?
This event is designed for established real estate agents who are looking to level up their business and achieve extraordinary results.
Are we allowed to record audio/video at the event?
No, recording or live-streaming of the event is strictly prohibited. We encourage you to take pictures!
What is included with my ticket?
Your ticket includes access to all sessions, NLP Sales Secrets Workbook, and continental breakfast as well as VIP lunch both days.
What are the ticket prices and deadlines?
Members: $250.
First Mover: $295
Early Bird: $495
General Admission: $895
At the Door: $1495
What is the deadline for buying a ticket?
We expect this event to sell out. If you know you are coming, we highly encourage you to secure your ticket well in advance and book your accommodations. Seating is limited.
Are Tickets Transferable?
Tickets are non-transferable. That means the ticket is for the individual who purchased the ticket, only. Requests for a refund will be honored until 14 days before the event, and are subject to a $100 handling fee. After that refunds are NOT available.
When and where is the event?
NLP Sales Secrets will take place on Feb 26 & 27 at the Hilton Irvine/Orange County Airport, Irvine, CA
Nearest Airports
Orange County/John Wayne/Santa Ana (SNA) 2 - 5 minute drive, depending on traffic
Los Angeles (LAX) 45 - 90 minute drive, depending on traffic
Long Beach (LGB) 30 - 60 minute drive, depending on traffic
Ontario (ONT) 45 - 90 minute drive, depending on traffic
San Diego (SAN) 75 - 120 minute drive, depending on traffic
Are there sponsorship opportunities for my business?
If you are interested in sponsorship opportunities, please reach out to mike@matthewferry.com
Are pets allowed at the event?
No. If you have a service animal, please reach out to us in advance so we can help coordinate.
Is there a room block?
No room block.
Does the venue offer free parking?
No. Discounted parking will be available at the back of the room.
Will there be any meals provided with my Event ticket?
Yes. Your ticket includes continental breakfast and VIP lunch both days :)
Will there be an event app that we can download?
Not at this time. All registrants will be notified if an app is implemented.
Do you make special accommodations for those with physical limitations?
Yes. Special Early Access is available. Please reach out member@matthewferry.com
Can I get a refund if I can't attend?
Requests for refunds will be honored until 14 days before the event, subject to a $100 handling fee. No refunds are available after that date.
Is there a VIP/Preferred seating area?
No.
Can I "save seats"?
In order to be fair and respectful to all attendees, we discourage saving seats.
Still have questions?
Please email member@matthewferry.com. Please allow for 24 - 72 hours for someone on our team to reply.
TESTIMONIALS & RESULTS: Client success stories, testimonials, case studies and product reviews are provided willingly, without any compensation offered in return. To our knowledge, they are accurate. Financial numbers mentioned should not be considered exact, actual or as a promise of potential earnings - all numbers are illustrative only. Many people do not implement anything we teach them. As stipulated by law, we cannot and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools or strategies. Your results are completely up to you, your level of awareness, expertise, the action you take and the service you provide to others.
30+ YEARS COACHING HIGH CONSCIOUS GO-GETTERS TO LIVE THE GOOD LIFE WITHOUT THE GRIND
ABOUT MATTHEW FERRY
Bio & Booksoooooksook
ABOUT THIS SITE
The programs and products offered by Matthew Ferry are original content intended for your personal use only. Teaching this material, in any form, violates our copyright. Thank you for respecting our intellectual property rights.