In The Beginning
After two decades of investigation, experiences, and creating street tested formulas, I perfected the methodology behind all my programs.
Though my beginnings were in sales, today I serve a wide variety of entrepreneurs, salespeople and executives. I have discovered that getting into profound states of happiness is the ultimate way to create whatever personal and professional results you choose. Here’s how it all started…
Breaking Sales Records Using Spiritual Principles
Bam! In a meditation it hit me like a lightening bolt “The sales process is a spiritual process. It is an exchange of energy.” Being the son of US real estate sales training guru Mike Ferry, I had studied with leaders in the fields of sales, marketing, NLP (neuro linguistic programming) and brain science. I studied every aspect of personal development, human development and spirituality. Yet, nowhere in my studies had anyone made the connection between business and spirituality. By the time I was twenty-four I was using a blend of disciplines to break long standing sales records at our company’s call center. I was then invited to teach my methods to others and interestingly was initially unable to get consistent results.
After ten years of training people on my methods the breakthrough happened. Sales and spirituality blended together into an integrated approach. At the time I was training 30 groups of four sales people each from all over the country on weekly teleconference calls. I was teaching them NLP, persuasive language and conversational hypnosis. It became increasingly apparent that this combination of techniques caused people to gain rapid trust and rapport with potential customers. It intrigued me when my students reported that the process was intoxicating and that they experienced euphoria and bliss during sales presentations.
The 100% Closing Ratio
This was tough to reconcile at first because it didn’t fit the old sales model based on achieving numbers, cold calls and canned presentations. Yet the results were undeniable. When my students utilized spiritual principles like compassion, contribution, acceptance, appreciation and acknowledgement coupled with powerful hypnotic language patterns their results tripled and their number of sales calls were cut in half. When my advanced students entered a sales situation with the mantra “How may I serve?” with no attachment to the outcome, they often closed 100% of their sales calls.
I soon noticed that mental barriers like fear of failure, the desire to win at all costs and the addiction to looking good prevented many people from being successful. These ego based habitual thought processes kept people experiencing frustration, uncertainty and poor results. In fact, those students who did not spend time ridding themselves of these core “misperceptions” generally worked harder, had fewer sales and experienced lower levels of job satisfaction.
A Methodology Emerged
After testing and experimenting on thousands of students the world over, I wrote my findings in a book called Creating Sales Velocity. In the end business professionals, sales teams and executives have benefited from both exponential gains and extraordinary job satisfaction.