Enlightened Sales Process – Using Empathy and Acceptance

This is part of a presentation I did at my Father’s (Mike Ferry) One on One retreat this year.

Can you read people?

I just had a discussion with my gym partner. He mentioned that after 15 years of being a sales person, he can tell what type of person someone is as soon as he meets them.

I completely disagree.

I’ve been in sales for 19 years and I’ve trained tens of thousands of sales people. I have noticed that The Drunk Monkey (your mind) is designed to judge, assess and generalize as a safety measure.

You judge people by their facial expressions, clothes, posture etc. You assess the surroundings and the context of your interaction with them and then you process all that data in milliseconds and compare it to the past. The Drunk Monkey then feeds you a generalization about who this person is and what you can expect.

The problem is that you are now pretending to know who this person is. But you don’t.

You can not know somebody’s insides by looking at their outsides.

In my sales training I ask you to stay neutral and find out who the person really is. Ask questions, be curious and engage the mystery. Don’t be quick to jump to conclusions. Your conclusions are just speculation.

To be influential, you must seek to understand someone and move into a state of total acceptance with them. As you do that you will gain deep knowledge of their desires. Now you have the capacity to advise them powerfully.

When the economy shrinks, demand increases (for some people)

I’m working with 73 Realtors in a six-month coaching program right now.  Their businesses are growing in a wild and exponential fashion.  Why?

When the economy shrinks, demand increases.  Most people can’t believe that is true.  And that perspective is the trigger that makes it true.  The number of people who are emotionally shutdown far outweighs the decrease in business.

If there were 10 deals a day before, and there has been a 40% reduction in the market place, then there are only 6 deals a day being done.  Here’s the good news!  If there were 10 agents to get the business before, there are only 3 there to get it now because of the emotional breakdown that agents are in.  There is twice the opportunity available to those who keep their head in the game.

Bad economy means more opportunity!  Which group are you going to be in?

Join me *Free* for Million Dollar Sales Mindset

Heads up.  I’m doing another powerful free webinar called Million Dollar Sales Mindset.  I’m giving away $40 in bonuses just for registering.  Register Here.  Below is a video describing what I’m up to.

Million Dollar Sales Mindset <= Video on youtube

sizegenetics extender